3 Techniques To Optimize Your Supply Chain (And Reduce Your Costs!)

In these often disrupted times, it is more than necessary for certain sectors of activity to optimize the supply chain and limit costs. In this article, we invite you to (re)discover 3 transport and logistics techniques in order to know how to improve the management of goods.

1.     Consolidation of goods to optimize the supply chain

If you want to have products of all types delivered over long distances, grouping goods is an effective solution! Indeed, depending on the volumes of stocks to be transported, the space reserved for you and the budgetary cost are made by the pallet. It is therefore not necessarily necessary to mobilize an entire truck depending on the case.

As a result, this technique has several advantages to optimize the supply chain:

  • Deliver to remote sites.
  • Reduce your transport costs: payment for transport is only made by the pallet.
  • Limit pollutant emissions: fewer trucks on the road for fewer GHG emissions.

A definite advantage for small businesses!

It is sometimes difficult for Small To Medium Size Enterprises- SMEs to find a transport offer adapted to their budget. This is why the consolidation of goods is interesting to optimize the supply chain of small companies. This technique allows you to enjoy space in the trucks, according to your needs, paying only by the number of pallets used.

2.     Save time with the cross-docking technique

Sometimes you need to insure and adapt quickly to peaks in demand to satisfy your customers… Cross-docking is an effective technique when logistics flows need to accelerate.

Your stocks remain less than 24 hours for more fluidity and speed of the supply chain

This is the advantage of cross-docking: the goods that arrive on the logistics platform remain for less than 24 hours. Indeed, without the additional links of picking or storage, you necessarily save time and productivity!

The other major advantage of this logistics technique? The reduction of your logistics management costs! And yes, by minimizing storage time and product handling, you can limit costs and optimize the supply chain.

3.     Keep control over your stocks with a traceability system

Working with a goods traceability system is now essential for the good supply chain management.

You can enjoy the advantages of a tracing system, both on:

  • Transport: knowing where and when your goods transit.

In a sector where there are many standards to be respected (hygiene, origin, etc.), such a system makes it possible to control the proper routing of products.

It is more than useful to know the volumes of goods in a timely manner in order to avoid any form of overstocking or understocking. Consequences that could lead to additional costs…

A good 3pl company in California, USA, can help you optimize your supply chain to the maximum and improve your overall transport and logistics performance.

Outsourcing the logistics management of your company

In the field of logistics, the company specializing in e-commerce must look for a trustworthy and experienced provider. This must ensure good logistics management so that the company can focus on its business. In the case of Bluedigo, the company chose Serengetti Tour Operators and More.

Is it possible to reduce the ecological footprint of French companies?

Yes! In any case, this is an objective of Bluedigo.

Bluedigo offers its customers to equip themselves with second-hand furniture or new eco-responsible.

Desks, tables, chairs, sofas, armchairs… The French company’s customers can make a perfect ecological transition. Indeed, the company always wants to provide them with excellent quality products. For this, it relies on serious and recognized labels. In addition, it favors organic products “Made in France” and short circuits.

In order to optimize its logistics operations, Bluedigo trusted Serengetti Tour Operators and More.

The company was looking for a logistics expert to quickly serve its many customers. The logistician also had to have storage space near Paris.

A service provider in line with their vision to ensure the logistical management of their activity

Several factors determine the increase in turnover of companies like Bluedigo. Of course, the quality of the products offered is one of these factors. But there is another equally important aspect: logistics.

What for? Because we share the same ecological values.

A logistics provider in line with the company’s values

Global warming, the waste crisis, and the loss of biodiversity are major policy concerns. They are also for Bluedigo. The basic concept of the company is resolutely turned towards ecology. The company offers its customers new or used goods to furnish their offices while preserving nature.

Bluedigo’s eco-responsible vision aligns with Serengetti Tour Operators and More‘s objectives in the field of logistics. Our goal is to help our partners simplify their logistics operations, reduce operating costs and reduce the environmental footprint of their last-mile logistics.

With closer logistics, fewer kilometers travelled

Bluedigo offers its customers the opportunity to buy the products they want online. Then, these products are delivered to their homes. It, therefore, had to find a logistics company that has a warehouse in Paris. Indeed, thanks to logistics closer to customers, the number of kilometers traveled during delivery operations is considerably reduced. This helps to reduce the ecological impact of society on the planet. This is one of the reasons why Bluedigo chose us.

A closer logistics provider, faster deliveries

In order to facilitate its logistics operations, we offered the Bluedigo team our intramural storage solution in Paris. In other words, we take care of the transport and logistics of the company. Its stocks are closer to its customers and, thanks to our solution, the supply of the latter is easier. Delivery times are shorter.

More than a partnership for logistics management, a relationship of trust

We have more than just a logistician-customer relationship. Rather, we have an inclusive vision. For this reason, we develop tailor-made logistics services for each of them. From order picking to transport management, we are at the heart of their business. This is the case with Bluedigo.

To organize Bluedigo’s logistics, our logistics teams are constantly thinking about innovative solutions for the necessary logistics management. For example, for stocks, we have provided places in our warehouse in Paris specially reserved for the company’s goods. This simplifies the logistics picking process.

A win-win partnership that extends beyond logistics management

The relationship between Serengetti Tour Operators and More and Bluedigo is not limited to logistical assistance. On the contrary, it is a relationship of trust and a solid friendship that binds the two companies.

Bluedigo can count on the professionalism of an experienced logistician to steer its strategy from a logistics point of view. As a result, the team is no longer concerned about freight operations. And these goods are delivered to its customers as soon as possible.

In addition, Serengetti Tour Operators and More rents Bluedigo an office space in its warehouse. Also, the company provides us with furniture and office equipment.

In the end, it is a win-win partnership that binds us. Serengetti Tour Operators and More and Bluedigo have been working closely together for years. The logistical adventure started a long time ago and continues to this day. This is a sign of Bluedigo’s confidence in us.

Logistical support provided by Serengetti Tour Operators and More

For its logistics management, Bluedigo was looking for a trusted partner who would offer tailor-made solutions adapted to its business. After going through the offers on the market, she opted for Serengetti Tour Operators and More. There are several reasons for this choice.

One of those reasons is that we believe in Bluedigo’s project. Like the company’s team, we are convinced that it is possible to make French companies more eco-responsible. In this respect, we implement flexible and environmentally friendly logistics services. The proof, at the request of our customers, the transport of goods can be done with cargo bikes, CNG trucks or electric vehicles.

Centralized logistics

The ecological transport of goods is not the only reason Bluedigo trusts us. Our professionalism and our complete logistics management solutions are also elements that seduced the team. With us, she avoids going through several different providers. In this way, its supply chain is centralized. This ensures better management of physical flows.

After receiving the goods, we place them in stock in the storage area. Then, each merchandise is registered in our latest generation WMS tool. And for more efficient tracking, we label products.

Unboxing phoneomenon and how can you take advantage of it?

Videos of people filming themselves unboxing products they ordered online are flourishing on the internet.

You have certainly already seen them on your news feed on social networks or on Youtube and some of them achieve millions of views. These videos have a name: unboxing videos, and they can be a real marketing asset for your business!

Real trend or fad, what do these videos hide and how to use them for your business?

What is unboxing?

With more than 20 million Unboxing videos made on Youtube in 2020, this type of content is on the rise on the platform.

But what exactly is meant by Unboxing?

The principle is simple: A person films himself while he opens the shipping box of his product purchased on the internet. The latter unpacks the packaging in front of the lens and discovers the product that is nestled there. She describes her feelings live, expresses her excitement at the idea of seeing in real life the product she has coveted and we witness in front of our screen the first contact between the product and its customer.

Whether or not we are a fan of this kind of videos, it is clear that they have reached an audience looking for authenticity and testimonials.

The science behind unpackaging

Why does it work so well, you might ask?

Well, according to neuromarketing expert Martin Lindstrom, it’s partly thanks to mirror neurons, cells that activate in our brain when we watch someone perform an action. These cells make us feel exactly what the person feels, as if it were us.

An unboxing video allows us to feel the excitement and eagerness to open the product that the videographer feels and allows us to put ourselves in his shoes.

So we have virtually already felt the emotion of buying a product without having already done so, we are also and above all a little more emotionally attached to the brand.

We can understand then that these videos are a prodigious marketing tour de force and above all, a big sales catalyst for a business.

The different types of Unboxing

There are several types of Unboxing videos, each being more or less spontaneous and more or less technical in nature.

Unboxing videos “pleasure” versus unboxing videos “technical”

  • In this video from the American channel dedicated to unboxing “Unboxing therapy”, the videographer presents a new gaming tablet and dissects each of its features to give the user a global vision of the product.

It is therefore a rather technical Unboxing, focused on the characteristics of the product, an unboxing that appeals to the profiles of people with an analytical mind, therefore, seeking above all performance, the latest in life.

  • In this video of the French influencer “Stelle” (from 4min30) we see that the latter unwraps a bag of the brand Basile. She expresses her admiration for the details of the packaging and the quality of the product, she is ecstatic about the color of the bag and the little attentions of the designer made during the making etc.

We are facing a video of unboxing “pleasure”, or what counts above all is the emotion felt by the videographer during the unboxing experience.

Spontaneous unboxing videos vs. sponsored videos

We also distinguish spontaneous unboxing videos from those organized by companies.

The first are made voluntarily by fans for content creation or simply to express their opinions on a product, the second are bought by brands from influencers, either in exchange for the product or in exchange for remuneration.

We will see in the next chapter that even if most unboxing videos today are communication operations organized by brands, they still have a great impact on sales and on the image of the company with their targets.

Packaging, the ultimate branding step for your brand

As an entrepreneur selling products on the internet, it goes without saying that the points of contact with your customers are necessarily more limited than if you had a business that is well established.

Therefore, it is necessary to work on each of these touchpoints to make the shopping experience memorable.

When you buy in a store, all the senses are involved. The products are highlighted on shelves with beautiful light, we can see them, touch them, and even smell them if needed. Sellers can advise us and we leave with our product packaged in a small bag, ready to be used at home. The experience is global, sensory.

So how do you reproduce this experience and leave a lasting mark when first exposed to your product when selling via the internet?

Thanks to the packaging!

By creating a packaging that is pleasant to unpack, filled with small attentions and that conveys the image and values of your brand, you will create this little je ne sais quoi, this wow effect that will make your customers remember you and want to share their experience with others on social networks or on Youtube. To reproduce a unique experience similar to a purchase in store, optimize your package packaging.